That universe of platforms to film, TV, radio, books, publications, games, interactive, mobile, toys, installations and events.Īlso, social media has blurred the lines between productĪnd marketing. A fully transmedia approach simply expands First, it’s ushered in a mindset of engaging audiences with media properties and products using social media platforms. What’s social media’s place in the transmedia framework? Pathways encourage audience engagement and spawn loyal, participatory fans. It’s like integrated communications, but the various narrative Transmedia marketing integrates storytelling and marketing content across multiple platforms. Radio, games, magazine, books, online, CDs, and experiential (exhibits, events and toys) - with each making a specific contribution to the audience’s understanding of the story and With transmedia, audiences are intended to experience the story across multiple platforms - film, TV, This unleashed anĮxploration of transmedia: holistic storytelling across multiple media platforms. Then came multiplatform, creating content expressly for different platforms. Saw cross-platform, using more than one medium to distribute a single piece of content.
In the early ’90s, video embedded in PowerPoint presentations got people excited. The changing semantics of media certainly can be confusing. What exactly is “transmedia,” and how does it differ from, say, “multimedia” or “integrated communication” In the following Q&A, I ask Zeiser about that impact, along with what transmedia is in theįirst place, how she would have done things differently now than she did for a successful marketing campaign in 2003, and what other stellar examples of transmedia are out there.
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